Charlee - Boho Maxi Dress – Ava & Rose Johannesburg
10 Year Anniversary Sale Ends Tonight
Charlee - Boho Maxi Dress

Charlee - Boho Maxi Dress

Regular price R 1,099.00 R 2,200.00 Sale priceSave 50%
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Low in stock. Only 4 left.

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UPDATE: Due to high demand during our Anniversary Sale, only a few units are left in stock.

Our popular Charlee Boho Maxi Dress is made for women who want to feel effortlessly beautiful, free, and confident. With its flowy silhouette, soft fabric, and eye-catching print, it’s the perfect piece for warm days, easy movement, and a touch of bohemian charm. It’s more than a dress—it’s a feeling of freedom you can wear.

  • Flattering, Flowy Fit – The loose V-neck design gently skims your shape while keeping you cool and comfortable.

  • Boho-Chic Vibes – Bold prints and breezy fabric create a carefree, stylish look that stands out in any setting.

  • Versatile for Any Occasion – Dress it up with heels or keep it casual with sandals—it works for beach days, brunches, and beyond.

At Ava & Rose Johannesburg, customer satisfaction comes first. That's why we keep you constantly updated on your order and always offer free shipping. We use the reliable delivery services of Fastway Couriers.

Trusted by thousands of women - If for any reason you’re not happy with your order, simply send it back within 30 days. Shopping with us is worry-free.

We offer a range of secure and convenient payment methods to make your shopping experience seamless. Here’s what we currently accept:

  • Credit or Debit Cards: We welcome all major credit and debit cards, including Visa, Mastercard, and American Express.
  • Mobile Payment Services: You can also use PayPal, Apple Pay, Shop Pay or Google Pay for a quick and easy checkout.
  • Gift Cards or Store Credit: Have a gift card or store credit from us? You can use it towards your purchase.

Kind Words From Our Customers

★★★★★

They emailed me to let me know that my addres was not entirely correct, so they wanted to ensure I received my order! Very kind and good costumer support

Lerato M.
Johannesburg, GP
★★★★★


Professional service and reliable quality. This is exactly why I’ll be a repeat customer.

Amelia S.
Cape Town, WC
★★★★★

Exactly what I was looking for. Great quality and super fast delivery. Couldn’t be happier.


Thandi R.
Durban, KZN
★★★★★

First received the wrong size, an I sent them an email and they immediatly sent a new one. Good costumer support

Elmarie P.
Pretoria, GP
★★★★★

Excellent value for the money. I was pleasantly surprised by how good it turned out.

Carmen L.
Port Elizabeth, EC
★★★★★

Solid product at a great price. Everything arrived on time and in perfect condition

Pieter J.
Bloemfontein, FS

CELEBRATING 10 YEARS OF COMFORT AND STYLE!

I, Ava – started this little store as a mom, just hoping to support my daughter Rose.

There were tough days – nights I wasn’t sure how I’d make it. But with every order, you helped me provide for her… and build something bigger than I ever imagined.

Today we celebrate our store anniversary & this is my way of saying thank you. For being part of our journey, our growth, and our story. ❤️

With love, 
Ava and Rose

Free Shipping

FREE SHIPPING

Free shipping today only. Place your order before 11 PM and it ships tomorrow.

Easy Returns

EASY RETURNS

At Ava & Rose we offer a 30-day return period. This gives you plenty of time to return your item if you're not completely satisfied.

Customer Service

24/7 CUSTOMER SERVICE

If you have any questions, feedback, or concerns about your order, don’t worry! Our customer service team is here to assist you.